An adventurous digital campaign for ECCO® Global.
From kayaking through arctic waters to uncovering secrets in the highly cosmopolitan city of Tokyo, the Outsiders were outfitted with premium ECCO® outdoor gear to test their durability and comfort.
+ Strategy+ Microsite Design+ Email Newsletters + PDP pages + Social graphics+In-Store graphicsECCO® partnered with pro athletes to take on highly adventurous challenges within a short period of time across the globe.
With a digital campaign spanning multiple countries, languages, and cultures, ECCO® needed a clean yet unique look to highlight their outdoor products and introduce their customers to the Outsiders.
As the only designer on the project, I was tasked with creating and implementing a global look and feel to reflect the energy and excitement of the campaign that would resonate with their outdoor enthusiast audience.
